Where Germans buy in 2025: Istria, Mallorca, Tuscany

Where Germans Bought Property in 2025 – and How Istria and Croatia Compare to Mallorca and Tuscany

In 2025, German buyers remain among the most active in Europe. While many still invest domestically, Mediterranean destinations — particularly Spain and Italy — continue to rise in popularity. Croatia, especially Istria, is increasingly recognised as a stable EU alternative with high quality of life and convenient road access.

Spain: Mallorca and the Balearics Remain the Benchmark

In 2024, foreign buyers purchased around 93,000 properties in Spain (~14–15%). On the Balearic Islands, foreigners represent 28–32% of buyers, with Germans as the largest group.

Mallorca remains a premium market with high demand, limited supply and increasing long-stay usage instead of seasonal visits.

Proposed restrictions for non-EU buyers do not apply to Germans, sustaining market attractiveness.

Italy: Tuscany and Lake Regions, With Puglia Rising

Germans are historically among the most important international buyers in Italy. Tuscany and the northern lakes (Como, Garda) remain flagship markets, with top properties reaching above €20,000/m².

Interest in Puglia continues to grow due to authenticity, favourable pricing and expanding luxury supply.

Croatia: Istria and the Coast Becoming Increasingly Attractive

Foreign buyers completed around 11,516 transactions in Croatia in 2024 (~37.5%). Slovenians, Germans and Austrians dominate, with focus on the coast and Zagreb.

In Istria, 5,985 transactions were recorded, with strong demand for building plots, villas and quality apartments.

Market Comparison: Mallorca – Tuscany – Istria

Indicator	Mallorca	Tuscany	Istria
Share of foreign buyers	~28–32% Germans dominant	High share in premium zones	~37.5% in Croatia Germans among top
Price level	Very high continuous growth	Stable premium segment	Wide range premium rising
Main motivation	Lifestyle long stays	Authenticity culture	Quality of life accessibility & safety
Typical properties	Villas luxury apartments	Villas masserias historic homes	Modern villas stone houses plots

Changing Profile of the German Buyer

German buyers increasingly seek long-term stays, combining private use and rental. They prioritise privacy, nature, sustainability and legal certainty.

Conclusion

Mediterranean regions — especially Mallorca and Tuscany — remain top luxury markets, while Istria strengthens as a secure and accessible EU alternative offering value, quality and lifestyle.